From Stagnation to Elevation: Mastering Customer Segmentation in Pharma

Dive deep with Fredrik as he unpacks the complexities of legacy segmentation after Pharma 2022 in Nice. Discover why many companies get it wrong and how embracing Personas can bridge the gap between sales & marketing, making segmentation highly relevant again. 🔑

Generic to Genuine: Transform Your Pharma Messaging with Personalized Comms

After dissecting segmentation, Fredrik moves to the heart of customer-centric strategies: Personalized Communication. Learn the three-step ladder to effective content and why grounded Personas are the linchpin to success in personal communication. 🚀

Seeking Seamless Pharma Interactions? Embrace Omnichannel Orchestration

Tired of the Omnichannel buzzword? Join Fredrik as he translates the buzz into actionable steps. Understand the real essence of Omnichannel, how it interplays with the previous takeaways, and the magic of our ABC+ model. Discover how Personas again become the guide to achieving genuine Omnichannel success. 🌐

Video #4: Overwhelmed with Data Overload? Shift to Insightful Pharma Analysis.

Data is the new gold, but only if mined correctly. In the video series grande finale, Fredrik uncovers the critical secrets to harnessing data to steer informed decisions. Grasp the essence of how, when coupled with precision and innovative strategy, data emerges as your most potent tool in the Pharma industry. 📊